The lead

A COPYWRITING NEWSLETTER FOR CREATORS

Join 700+ creators and get hooked on The Lead every Sunday!

  • Use persuasive writing techniques to build an audience of loyal fans who know, like, and trust you.

  • Elevate your brand with proven copywriting tactics that capture, keep, and control attention.

  • Discover the best way to monetize your audience by turning words into cash.

Monetize Your Passion

Join 700+ other creators and discover the power of copywriting.

Every Sunday you'll get a short email sent to your inbox with expert Copywriting advice.

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Look at you click!If I didn't know any better, I'd say you have the fastest fingers on the Internet.Keep an eye on your inbox because your first lesson should be arriving any second.Make sure you add my email address to your contact list and mark my messages as NOT spam!

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Look at you click!If I didn't know any better, I'd say you have the fastest fingers on the Internet.Keep an eye on your inbox because your first lesson should be arriving any second.Make sure you add my email address to your contact list and mark my messages as NOT spam!

Resources
for Creators

Here is a list of resources
to help you on your journey:

Newsletter HQ

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Are You Interested
in Making BIG Money Writing Small Articles
on Medium?

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"The Fastest Way to Start and Grow
Your Newsletter!"


Dear Friend,

How to Become a Better Writer!

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Join a Community
of Creators!

Dear Friend,This is a special one-time offer that you won't see again!Now is your opportunity to get lifetime access to the Passion and Profit Community for ONLY $99!

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Do you want to level up as a creator?The absolute best way to do that is with other creators who are in the trenches and growing together.That's why I would like to extend a special one-time offer to gain lifetime access to The Passion & Profit Creator Community for just $99Inside, you'll discover:

  • Audience and growth build strategies that are working right now.

  • The right way to monetize your social media accounts

  • How to create, launch, and market digital assets that make you money daily.

  • The best platforms for building an engaged audience.

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    "How to Build a Landing Page
    That Gets More Newsletter Subscribers!"

    If you want more newsletter subscribers, the best place to start is with your landing page.Next to traffic, having a page that is optimized for conversions will be the single biggest driver of your audience growth.Your landing page must accomplish a few key things.The following video will outline the ā€œ3Cā€™sā€ of a high-converting landing page:

    USE CODE:
    BLK2022

    In Medias Res

    Human beings are attracted to drama.Starting an email "in the midst of things" is a fantastic way to hook your audience and keep their eyes glued to your content.The opening scene of Mission: Impossible III is a perfect example of this storytelling technique in practice. The movie starts right in the middle of the action and ratchets up the tension so effectively that it's hard not to get sucked in and watch the entire film.

    How Can You Apply
    This To An Email?

    Here's the opening lead of an email I once wrote for an e-commerce brand in the survival niche:"Give Me All Your Money Bitch!"Those 6 words echoed through my wife's ears as the cold barrel of a Ruger GP100 pressed up against the back of her head.One second she was standing at an ATM, innocently withdrawing $100...The next:Her life flashed before her eyes.When you start a story in the middle of the action, you make it harder for your reader to ignore what you've written.Start your emails "In Medias Res" and add more sales to your bottom line!

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