The lead
A COPYWRITING NEWSLETTER FOR CREATORS
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Use persuasive writing techniques to build an audience of loyal fans who know, like, and trust you.
Elevate your brand with proven copywriting tactics that capture, keep, and control attention.
Discover the best way to monetize your audience by turning words into cash.
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Look at you click!If I didn't know any better, I'd say you have the fastest fingers on the Internet.Keep an eye on your inbox because your first lesson should be arriving any second.Make sure you add my email address to your contact list and mark my messages as NOT spam!
Resources
for Creators
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to help you on your journey:
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"How to Build a Landing Page
That Gets More Newsletter Subscribers!"
If you want more newsletter subscribers, the best place to start is with your landing page.Next to traffic, having a page that is optimized for conversions will be the single biggest driver of your audience growth.Your landing page must accomplish a few key things.The following video will outline the “3C’s” of a high-converting landing page:
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BLK2022
In Medias Res
Human beings are attracted to drama.Starting an email "in the midst of things" is a fantastic way to hook your audience and keep their eyes glued to your content.The opening scene of Mission: Impossible III is a perfect example of this storytelling technique in practice. The movie starts right in the middle of the action and ratchets up the tension so effectively that it's hard not to get sucked in and watch the entire film.
How Can You Apply
This To An Email?
Here's the opening lead of an email I once wrote for an e-commerce brand in the survival niche:"Give Me All Your Money Bitch!"Those 6 words echoed through my wife's ears as the cold barrel of a Ruger GP100 pressed up against the back of her head.One second she was standing at an ATM, innocently withdrawing $100...The next:Her life flashed before her eyes.When you start a story in the middle of the action, you make it harder for your reader to ignore what you've written.Start your emails "In Medias Res" and add more sales to your bottom line!
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